Interactive Report
Use the tabs to inspect performance, creative, routing, and next actions.
Campaign
ARS | GoNano Revive | Lead Gen | 2026-05-12
Status: ACTIVE. Objective: OUTCOME_LEADS. Campaign budget: $200.00/day.
Health
Lead count matches D1
Meta form count and remote D1 both show 24 GoNano NuRoof Revive leads for form 1329249715935557.
Efficiency
CPL is high
$77.84 is above the ARS target range of $20-$35 and above the $49 historical blended CPL benchmark.
Core read: The offer is working enough to keep live, but the campaign is not efficient enough to scale. Stop treating every active ad equally. Move budget toward the lead-producing Feed creatives and rebuild the weak Stories/Reels set.
| Date | Spend | Meta Leads | CPL | CTR | Clicks | Inline Clicks |
|---|---|---|---|---|---|---|
| 2026-05-12 | $56.27 | 0 | - | 2.52% | 32 | 10 |
| 2026-05-13 | $324.99 | 7 | $46.43 | 2.05% | 139 | 57 |
| 2026-05-14 | $230.10 | 4 | $57.52 | 1.89% | 126 | 44 |
| 2026-05-15 | $200.39 | 2 | $100.19 | 1.88% | 78 | 34 |
| 2026-05-16 | $257.79 | 4 | $64.45 | 1.48% | 94 | 34 |
| 2026-05-17 | $228.10 | 0 | - | 1.55% | 83 | 44 |
| 2026-05-18 | $86.79 | 2 | $43.40 | 2.11% | 35 | 10 |
Best CPL Ads
| Ad | Spend | Leads | CPL | CTR |
|---|---|---|---|---|
| Restored Review Upload | STORIES-REELS 9x16 | Ad01 DontReplaceRevive | $11.76 | 5 | $2.35 | 5.16% |
| Restored Review Upload | FEED 1x1 | Ad01 DontReplaceRevive | $235.07 | 5 | $47.01 | 2.52% |
| Restored Review Upload | STORIES-REELS 9x16 | Ad04 SameRoofDifferentOutcome | $122.48 | 2 | $61.24 | 1.87% |
| Restored Review Upload | FEED 1x1 | Ad04 SameRoofDifferentOutcome | $694.43 | 9 | $77.16 | 1.58% |
| Restored Review Upload | FEED 1x1 | Ad02 ReplaceVsRenewCost | $249.97 | 2 | $124.98 | 1.80% |
Weak / Waste Watch
| Ad | Spend | Leads | CPL | CTR |
|---|---|---|---|---|
| Final Creative 3 Replacement | FEED 1x1 | MolecularShield | $48.59 | 0 | - | 1.70% |
| Restored Review Upload | STORIES-REELS 9x16 | Ad02 ReplaceVsRenewCost | $16.08 | 0 | - | 0.41% |
| Creative 3 Stories-Reels Molecular Shield | REPLACEMENT v2 | $5.90 | 0 | - | 3.82% |
| Final Creative 3 Replacement | STORIES-REELS 9x16 | MolecularShield | $0.15 | 0 | - | 0.00% |
| Restored Review Upload | FEED 1x1 | Ad02 ReplaceVsRenewCost | $249.97 | 2 | $124.98 | 1.80% |
Verified
D1 count: 24
Remote D1 table meta_leads shows GoNano NuRoof Revive form 1329249715935557 at 24 rows, 0 marked duplicates.
Matched
Meta form count: 24
Meta lead retrieval returned 20 sanitized lead records for the same form.
Still watch
Retail table has 1 duplicate
The GoNano D1 rows show 0 duplicates, but duplicate opportunity risk from replay/backfill paths still needs code-level dedupe.
| Form | Campaign Tag | D1 Count | Duplicates | First Lead | Last Lead | Avg Score |
|---|---|---|---|---|---|---|
1329249715935557 | GoNano NuRoof Revive | 24 | 0 | 2026-05-13T04:45:09+0000 | 2026-05-18T11:38:23+0000 | 53.4 |
1474857634146888 | Retail | 9 | 1 | 2026-04-25T11:44:00+0000 | 2026-05-03T20:25:51+0000 | 51.7 |
P0: prune or rebuild Stories/Reels.
Stories/Reels has spend but materially weaker lead yield than Feed. Keep any outlier winner, but stop broad waste.
Stories/Reels has spend but materially weaker lead yield than Feed. Keep any outlier winner, but stop broad waste.
P0: add GHL opportunity dedupe.
D1 GoNano rows show 0 duplicates, but replay/backfill paths can still duplicate opportunities if the Worker creates before checking open opportunities.
D1 GoNano rows show 0 duplicates, but replay/backfill paths can still duplicate opportunities if the Worker creates before checking open opportunities.
P1: create a clean testing matrix.
Group active ads by concept: DontReplaceRevive, ReplaceVsRenewCost, MolecularShield, SameRoofDifferentOutcome. Kill/scale by CPL and qualified rate.
Group active ads by concept: DontReplaceRevive, ReplaceVsRenewCost, MolecularShield, SameRoofDifferentOutcome. Kill/scale by CPL and qualified rate.
P1: add daily reconciliation.
Automate Meta form count vs D1 vs GHL at 8 AM so missed leads or duplicate records are visible before spend compounds.
Automate Meta form count vs D1 vs GHL at 8 AM so missed leads or duplicate records are visible before spend compounds.
Ad Set KPI Detail
Current Meta ad set performance for the campaign window.
| Ad Set | Spend | Leads | CPL | CTR | Frequency | Clicks | Status |
|---|---|---|---|---|---|---|---|
| FEED 4x5 | Broad | 2026-05-11 | PAUSED | $1,228.06 | 16 | $76.75 | 1.80% | 2.37 | 530 | GOOD |
| STORIES-REELS 9x16 | Broad | 2026-05-11 | PAUSED | $156.37 | 3 | $52.12 | 2.01% | 1.62 | 57 | GOOD |
Pulled from Meta Graph API and Cloudflare D1 after the requested 11:23 AM PDT snapshot. Raw sanitized pull saved at
exports/ars-meta-ads/ars-gonano-live-pull-20260518-1123.json. No customer PII is embedded in this report.